The Social Media Marketing Power Behind A24

The indie studio that has taken social media marketing and promotion by storm. Just as print media used to be king, before the age of technology and social media, so was print marketing. Marketing a film used to just mean hanging up billboards and paying for magazine and newspaper ads. However, now promotion teams, publicists…

Costumes: Helping to Make a Character Come to Life

Whether you have a certain style you follow, trends you keep up with or a color you always wear, it is an almost unarguable generalization that our clothes and what we wear say something about us as a person. If our clothes help define us as people, the same sentiment can be said for characters…

2017: The Year that the Struggling and the Working-Class Took over Film

In 2016, the prize for best picture at the 2016 Academy Awards went to “Moonlight”, a groundbreaking film highlighting a story told so little – that story being the struggles of identity that come with discovering sexuality and dealing with the expectations of┬áblack masculinity. Following the 2016 election, the tide in cinema shifted. A narrow…

The Future of Filmmaking is Female

Why female directors are more necessary and more important than ever before. From the huge attendance at the Woman’s March to growing impact of the #MeToo movement, 2017 saw a surge in female empowerment that has carried into the new year. The film industry appeared wonderfully empowering in 2017. After all, women were coming together…